Ador is a shoppable fashion app - customize the styles, celebrities, stores and brands you like and then tap to buy the items shown in the pages of your magazine.
Working with the team at Ador.com, I was hired to help them improve the first time user experience for mobile and tablet apps, which were not converting as many users as the web application. We changed the experience to allow people to try the app without signing up for an account, as well as allowing them to sign in with Facebook or Twitter.
There were three different paths through the application to consider for the user experience design; new users signing in for the first time, returning users with existing accounts and users without accounts. Customization and favorite actions required an account. For new users without accounts, a text tutorial showing five of the key features was added to introduce the app.
A new title bar was added to the top of the screens along with a tabbed interface to allow the user to select brands, styles, celebrities and fashion blogs they like by a quick swipe left and right instead of having to scroll long pages vertically to get to a ’Next’ button at the bottom of the pages. Images were enlarged to focus on the photography, expandable menus were added to improve navigation and encouraged further ease of customization and browsing.
Medium: OmniGraffle, Photoshop
Year: January 2014
Role: Interaction Design, Visual Design