Evri is building a semantic map of the web based on content analysis of millions of documents, images and video published online every day.

As the Senior Interaction Designer, I worked with a small team to migrate an existing query-based search and natural language parsing engine into a new interface for the Evri web site and content recommendation widgets at www.evri.com. The goal of the product is to reduce the amount of time it takes anyone to find related content online based on what they are reading, and allow the reader to discover content and connections to other people, products, and things while viewing the most current and relevant information.

The web site is comprised of individual pages for people, products and things. Each page is dynamically updated to show a timely description, current content including news, blogs, images, video, products, and a connection graph that shows the top relationships based on natural language parsing of current information.

The content recommendation widgets can be placed on any web page and show the top people, products and things found in an article or an entire web page, including links to the portal site, related content, and a brief description of the selected item. The possibilities for these widgets is seemingly endless. A large percentage of my work focused on ideation to prove the technology and find the best solution for these widgets; which are powerful applications that exist in a small amount of page real estate. This was possible by collaborating with Jose Hernando, an Action Script expert, to create Flash prototypes that could be realized, tested and refined iteratively. Since this product is all about data, the ability to demonstrate the experience using a working model was key.

My work at Evri also included the product naming and logo design effort. Based on the idea of connections and discovery through relationships, we had some emerging ideas for a visual web, a spiral, a spoke, even a suction-cup bouncy ball. The final logo came from the genius mind of Taylor Vignali, a brand and identity specialist.